WORLD OF AMETHYST

The Amethyst Store is the brainchild of three siblings–Srinithi, Sweatha and Shricharran, the fourth generation of the Sri Vasavi Thangamaligai family. Hailing from this family of well-renowned gold and diamond designers in South India, the founders of The Amethyst Store have established a unique identity for themselves in the field of silver jewellery designing.

At The Amethyst Store, we identify quality, artistry, and creativity as paramount. Each product is designed and crafted with utmost precision and care, as good jewellery resonate the spirit of elegance, and style.

Starting out with ten self-designed and handcrafted jewellery in 2018, Sweatha, Shricharran, and Srinithi Ravi, analyzed the elegant and bold finish of jewellery on the Silver base. This led them to create a powerful fashion statement with our carefully selected, self-designed and self-crafted masterpieces.

Each product in The Amethyst Store have a story of their own, curated with a passion for art and elegance.

We invite you to explore our world of aesthetics and the beauty of our jewellery.

Our Story

Note from the Founders:

Being the fourth generation of jewellery designers in our family, understanding jewellery and crafting techniques were a part of our education. Most of our childhood vacations were majorly spent at the jewellery stores and manufacturing units, observing the workers spend hours on crafting, polishing and artfully weaving a design on a simple plain sheet of metal.

On paper, The Amethyst Store is very young, established in the year 2018. But the genesis of the idea to develop our own jewellery and establish this brand has been with us since our childhood, when we shared our ideas of art and jewellery with our parents and grandparents. We enjoyed styling ourselves and frequently gave recommendations that led us to design our own masterpieces and bring them to the world.

Starting off with ten self-designed and self-crafted silver jewellery by Srinithi, we were amazed at the amount of attention it received. We took to building our own team of artisans (karigars) by traveling to different parts of India, identifying the finest of talents.

Today, we are proud to state that not only have we created a distinctive identity for ourselves, but The Amethyst Store is also preferred and appreciated by many for our one of a kind designs, the fine craftsmanship and its purity.

The presence of The Amethyst Store has grown within these three years, with customers buying our products from around the world. The store current is set up in Dindugal, Madurai, online (visit us @theamethyststore on Facebook and Instagram), and year round exhibitions (bringing our jewellery to your cities)! We are currently working towards expanding The Amethyst Store in Chennai, at KNK Road (we know many of you are super excited about this including us).

Achieving our ten year goal plan within just these three years, our brand has also introduced five new ingeniously designed products that were never before initiated in India, and over 5000 products with more than two lakh customers. We have been recipients of several prominent awards with the exceptional support from our customers!

We hope you enjoy our jewellery and celebrate its beauty just like our customers, friends, and family! Do let us know how you like them. :)

Lots of love to you all,
Sweatha, Shri Charran, Srinithi Ravi
From The Amethyst Store.


About The Founders

Founder & managing director

Srinithi Ravi

Director

Shri Charran

Director

Sweatha Sandeep

Testimonials


@theamethyststore
 Its a jewellery line that's very dear and close to my heart. I did wear it for my brother's wedding reception and boy did i love it. And definitely made heads turn. Wearing Amethyst jewellery makes me feel more than just a princess. It makes me feel my best self. The jewellery makes me feel my most confident and beautiful and stronger for myself. Makes me feel complete as it completes my look. The unique designs and care that goes into making each jewellery is so overwhelming. Its a jewellery line that's so very special and makes YOU feel so special with no doubts. Amethyst jewellery makes each and everyone feel so special and beautiful in their own unique ways ❤ Its a jewellery line that's for everyone and the craftsmanship is exquisite.

Varshini Loganathan

Literally every piece of your collection is pretty. The style, the colours, the exquisite beauty... it's wonderful.
Every piece has a different, unique design which is perfect for all kinds of different occasions, from normal outings to festivals or weddings. They're like a blend of Indian and Western style to bring out the best!!! Definitely perfect for every girl ❤️

Shikha